Georgina Guillen-Hanson

Researcher, Gamification Group - Tampere University

Georgina (Ginnie) is currently exploring gamification to enable consumption practice shifts towards more sustainable ones. Currently working as a PhD researcher at the Gamification Group (Tampere University, Finland), she has always been interested in translating research findings into applicable “everyday language.” Building upon her +20 year-experience in the private and not-for-profit sectors in all continents, her work covers a wide array of topics that include citizen engagement and education, human-centered design processes, communication, and the power of media. Before joining the Gamification Group, as a cohort of the Collaborating Center on Sustainable Consumption and Production in Germany (2010-2019), she directed projects for SWITCH Africa Green and developed and managed a portfolio of projects that included collaboration with multilateral organizations such as the United Nations Staff System College, the German Ministry for Economic Cooperation and Development, the European Union, and various private actors. Earlier, she managed the sustainability and social communication unit at Grupo Salinas in Mexico, supported the business development of various social enterprises in Estonia, and worked as a communication officer for ABN AMRO Bank (The Netherlands). She holds an MSc in strategic leadership towards sustainability (Sweden), a Master in marketing and business direction (Spain), and a Bachelor in political science (Mexico). Ginnie is also part of the Forum Visions in Action, and coaches youth-led organizations and individuals in their efforts to enable more sustainable ways of living.